diff --git a/website/docusaurus.config.js b/website/docusaurus.config.js
index 558f355d7..3c99eb3a1 100644
--- a/website/docusaurus.config.js
+++ b/website/docusaurus.config.js
@@ -6,24 +6,23 @@
  *
  * @format
  */
-function FBInternalWithOssFallback(elements, fallback) {
-  return process.env.FB_INTERNAL ? elements : fallback;
-}
+
+const {fbContent, fbInternalOnly} = require('internaldocs-fb-helpers');
 
 const repoUrl = 'https://github.com/facebook/flipper';
 const siteConfig = {
-  title: FBInternalWithOssFallback('Flipper @FB', 'Flipper'),
+  title: fbContent({internal: 'Flipper @FB', external: 'Flipper'}),
   tagline: 'Extensible mobile app debugging',
-  url: FBInternalWithOssFallback(
-    'https://flipper.thefacebook.com/',
-    'https://fbflipper.com/',
-  ),
+  url: fbContent({
+    internal: 'https://flipper.thefacebook.com/',
+    external: 'https://fbflipper.com/',
+  }),
   baseUrl: '/',
   projectName: 'flipper',
   // TODO: T69061026 enable once sandy docs are complete: external_domain: 'fbflipper.com',
   themeConfig: {
     navbar: {
-      title: FBInternalWithOssFallback('Flipper @FB', 'Flipper'),
+      title: fbContent({internal: 'Flipper @FB', external: 'Flipper'}),
       logo: {
         alt: 'Flipper Logo',
         src: 'img/icon.png',
@@ -49,7 +48,7 @@ const siteConfig = {
           label: 'GitHub',
           position: 'right',
         },
-        ...FBInternalOnly([
+        ...fbInternalOnly([
           {
             to: 'docs/fb/index',
             label: 'FB Internal',
@@ -127,11 +126,14 @@ const siteConfig = {
         src: 'img/mascot.png',
       },
     },
-    algolia: FBInternalWithOssFallback(undefined, {
-      apiKey: '2df980e7ffc95c19552790f7cad32666',
-      indexName: 'fbflipper',
-      algoliaOptions: {
-        hitsPerPage: 5,
+    algolia: fbContent({
+      internal: undefined,
+      external: {
+        apiKey: '2df980e7ffc95c19552790f7cad32666',
+        indexName: 'fbflipper',
+        algoliaOptions: {
+          hitsPerPage: 5,
+        },
       },
     }),
     prism: {
@@ -166,8 +168,4 @@ const siteConfig = {
   ],
 };
 
-function FBInternalOnly(elements, fallback) {
-  return process.env.FB_INTERNAL == 1 ? elements : fallback || [];
-}
-
 module.exports = siteConfig;
diff --git a/website/package.json b/website/package.json
index 275ba8847..95daba69b 100644
--- a/website/package.json
+++ b/website/package.json
@@ -18,6 +18,7 @@
     "docusaurus-plugin-internaldocs-fb": "^0.3.6",
     "file-cli": "^1.2.0",
     "glob": "^7.1.3",
+    "internaldocs-fb-helpers": "1.0.0",
     "react": "^16.13.1",
     "react-docgen": "^5.2.1",
     "react-dom": "^16.13.1"
diff --git a/website/sidebars.js b/website/sidebars.js
index 6d3b7087c..ef86abe29 100644
--- a/website/sidebars.js
+++ b/website/sidebars.js
@@ -7,17 +7,7 @@
  * @format
  */
 
-/**
- Adds content only if building internal FB version of documentations
- e.g. ...FBInternalOnly({'sected-id'})
-*/
-function NotInFBInternal(elements) {
-  return process.env.FB_INTERNAL ? [] : elements;
-}
-
-function FBInternalOnly(elements, fallback) {
-  return process.env.FB_INTERNAL == 1 ? elements : fallback || [];
-}
+const {fbContent, fbInternalOnly} = require('internaldocs-fb-helpers');
 
 module.exports = {
   features: {
@@ -39,7 +29,7 @@ module.exports = {
   },
   setup: {
     'Getting Started': [
-      ...FBInternalOnly(['getting-started/fb/using-flipper-at-facebook']),
+      ...fbInternalOnly(['getting-started/fb/using-flipper-at-facebook']),
       'getting-started/index',
       'getting-started/android-native',
       'getting-started/ios-native',
@@ -86,7 +76,7 @@ module.exports = {
       'extending/error-handling',
       'extending/testing',
       'extending/debugging',
-      ...FBInternalOnly([
+      ...fbInternalOnly([
         'extending/fb/desktop-plugin-releases',
         // TODO: Remove once sandy is public T69061061
         'extending/fb/sandy/sandy-plugins',
@@ -102,13 +92,11 @@ module.exports = {
       'extending/arch',
       'extending/layout-inspector',
       'extending/testing-rn',
-      ...FBInternalOnly([
-        'extending/fb/launcher',
-      ]),
+      ...fbInternalOnly(['extending/fb/launcher']),
     ],
   },
   'fb-internal': {
-    'FB Internal': FBInternalOnly([
+    'FB Internal': fbInternalOnly([
       'fb/troubleshooting',
       'fb/Add-flipper-to-android-app',
       'fb/Adding-flipper-to-ios-app',
diff --git a/website/src/pages/index.js b/website/src/pages/index.js
index b02210643..bae3b9b63 100644
--- a/website/src/pages/index.js
+++ b/website/src/pages/index.js
@@ -11,9 +11,10 @@ import React from 'react';
 import Layout from '@theme/Layout';
 import useBaseUrl from '@docusaurus/useBaseUrl';
 import {usePluginData} from '@docusaurus/useGlobalData';
+import {isInternal} from 'internaldocs-fb-helpers';
 
 export default function Index() {
-  const {FB_INTERNAL} = usePluginData('internaldocs-fb');
+  const FB_INTERNAL = isInternal();
 
   return (
     <Layout title="Extensible mobile app debugger">
diff --git a/website/yarn.lock b/website/yarn.lock
index d652e1e2f..8d8c0c9bf 100644
--- a/website/yarn.lock
+++ b/website/yarn.lock
@@ -5879,6 +5879,11 @@ internal-ip@^4.3.0:
     default-gateway "^4.2.0"
     ipaddr.js "^1.9.0"
 
+internaldocs-fb-helpers@1.0.0:
+  version "1.0.0"
+  resolved "https://registry.yarnpkg.com/internaldocs-fb-helpers/-/internaldocs-fb-helpers-1.0.0.tgz#143d65a55a9c957539c47112b06f252556c11651"
+  integrity sha512-8Z7R1D+HUR7GnF/ykgrx+TRZ5rsJlHP9dZBntxYntOiUrAmnea5IVQ9BMR+6OzcPNhdcnm5KoTpFlPDLAu7OQg==
+
 interpret@^1.0.0:
   version "1.2.0"
   resolved "https://registry.yarnpkg.com/interpret/-/interpret-1.2.0.tgz#d5061a6224be58e8083985f5014d844359576296"